Your Privacy, Our Priority at Flourish & Crumb

Our Commitment to Your Privacy

At Flourish & Crumb, located in the heart of Piccadilly Circus, safeguarding your personal information is paramount. We understand the trust you place in us when you choose our artisan breads, bespoke cakes, and fine patisserie. This Privacy Policy outlines how we collect, use, and protect your data, ensuring full compliance with the General Data Protection Regulation (GDPR) and UK data protection laws.

We are committed to full transparency regarding our data handling practices. This policy details the types of information we gather, how it's used to enhance your experience, and the stringent measures we take to keep it secure. Your peace of mind is as important to us as the quality of our handcrafted baked goods.

Last Updated: 15 October 2023

Information We Collect

To provide you with the exceptional service you expect from Flourish & Crumb, we collect various types of information, always with your clear consent and for specified purposes. This includes:

• Personal Information for Orders: When you place an order for a custom cake, schedule catering, or purchase items online, we collect details such as your name, delivery address, email address, and contact number. This allows us to process your order accurately, manage delivery, and communicate effectively regarding your purchase.
• Website Usage Data & Cookies: We gather non-identifiable data about your interaction with our website, such as pages visited, time spent, and browsing patterns. This is primarily done through cookies, which help us understand user behavior and improve your online experience, making our website more intuitive and relevant. You have the option to manage your cookie preferences through your browser settings.
• Communication Records: Should you contact us via email, phone, or our website's contact form with inquiries, feedback, or special requests, we retain records of these communications. This helps us track and respond to your needs efficiently and improve our customer service.
• Payment Information: For online transactions, payment details are processed securely by trusted third-party payment gateways. Flourish & Crumb does not directly store sensitive payment card information on our servers, ensuring your financial data is handled with the highest security standards.

How We Use Your Information & Your Rights

Your information is used solely for the purposes for which it was collected, primarily to provide and improve our services to you:

• Order Fulfilment: To process and deliver your orders for artisan baked goods and bespoke cakes seamlessly.
• Customer Service: To respond to your inquiries, facilitate communication, and provide support.
• Service Improvement: To analyze website usage and customer feedback to continually enhance our offerings and your overall experience with Flourish & Crumb.
• Marketing Communications: With your explicit consent, to inform you about new products, special offers, or baking classes relevant to your interests. You can opt out at any time.

Your GDPR Rights

Under GDPR, you have significant rights regarding your personal data. Flourish & Crumb fully supports these rights:

• Right to Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can ask us to correct inaccurate or incomplete data about you.
• Right to Erasure ('Right to be Forgotten'): You can request the deletion of your personal data under certain conditions.
• Right to Restriction of Processing: You can request a limitation on how we use your data.
• Right to Data Portability: You can request to receive your data in a structured, commonly used, and machine-readable format.
• Right to Object: You can object to our processing of your personal data under certain circumstances, especially for direct marketing.

We retain your personal data only for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. We do not sell or lease your personal information to third parties.