Fresh Favorites, Guaranteed & Ready

Skip the queue and guarantee your fresh favorites with our convenient online ordering system. From our warm artisan loaves to custom celebratory cakes, your delicious pick-up is just a few clicks away.

  • Real-time inventory for guaranteed availability
  • Flexible pickup times to fit your London schedule
  • Fresh guarantee – baked to order for optimal quality
  • Secure payment and instant order confirmation
Start Your Online Order Now
Happy customer smiling while collecting a freshly baked order from Flourish & Crumb bakery counter, showcasing ease of online pickup.

Everything You Love, One Click Away

Assortment of freshly baked artisan breads, including sourdough and rye loaves, on a rustic wooden board.

Daily Artisan Breads

Choose from our selection of naturally leavened sourdoughs, baguettes, and specialty loaves, baked fresh daily. Real-time availability shown.

Browse Breads
Selection of delicate French patisserie, including croissants, pain au chocolat, and fruit tarts, elegantly displayed.

Exquisite Patisserie

Indulge in our delicate croissants, pain au chocolat, fruit tarts, and seasonal pastries. Perfect for a morning treat or an afternoon delight.

Discover Patisserie
Beautifully decorated multi-tiered celebration cake with intricate floral details, ready for a special event.

Bespoke Custom Cakes

Design your dream cake for any occasion. Schedule a consultation to discuss bespoke flavors, designs, and dietary needs for your perfect creation.

Start My Custom Cake

Looking for something specific? Our online selection also includes special dietary options and gift packages.

Simple Steps to Fresh Perfection

Step 1: Browse & Select

Explore our extensive online menu. Products show real-time availability and descriptions, helping you choose precisely what you desire.

Step 2: Add to Cart & Customize

Add items to your cart, adjust quantities, and include any special requests. Easily review your order as you go.

Step 3: Choose Pickup & Pay Securely

Select your preferred pickup time slot from our available options. Finalize your order with our secure and seamless payment process.

Once complete, you'll receive an instant confirmation. Simply arrive at our Piccadilly Circus bakery at your chosen time for a swift, fresh collection.

Flexible Collection & Delivery

Stylized map highlighting Flourish & Crumb's bakery location in Piccadilly Circus, London.
Our convenient Piccadilly Circus location ensures easy pickup.

Convenient Piccadilly Pickup

Our flagship bakery at 315 Piccadilly Circus, Suite 6A, London W1J 9HP, offers convenient hours for your online order collection. Choose a slot that suits your schedule, and we'll have your fresh items ready.

Local London Delivery (Qualifying Orders)

For larger orders or special events within select London postcodes, enquire about our local delivery options. We’re happy to bring the Flourish & Crumb experience directly to your doorstep.

Corporate and Event Services

Planning an office breakfast or a corporate event? We offer tailored delivery solutions for businesses. Contact us to discuss bulk orders and specialized arrangements.

Learn About Catering

Personalize Your Perfect Order

  • Special Instructions

    Need your bread sliced a particular way or a specific note for a patisserie order? Use our special instructions field at checkout.

  • Dietary Accommodations & Allergens

    Filter items by dietary needs (e.g., vegan, gluten-sensitive options) and find clear allergen information for every product.

  • Gift Options & Messaging

    Make your order a special gift. Add elegant wrapping or a personalized message to delight your loved ones.

  • Corporate & Bulk Orders

    For larger quantities or corporate branding requests, our team is ready to assist in crafting a customized solution.

Hand writing a personalized note on a gift tag next to beautifully wrapped bakery items, symbolizing customization.

Enhanced Experience for Registered Customers

Registering for a Flourish & Crumb account unlocks a world of convenience and exclusive benefits, making your ordering experience even more delightful.

Order History & Easy Reordering

Quickly access past purchases and reorder your favorites in a single click.

Loyalty Rewards & Member Pricing

Earn points with every purchase and enjoy exclusive discounts only for our registered community.

Early Access & Special Editions

Be the first to know about seasonal specialties and limited-edition bakes before anyone else.

Saved Preferences & Faster Checkout

Store delivery details, payment methods, and dietary preferences for lightning-fast future orders.

Create Your Account Today