Stunning display case filled with a vibrant assortment of Floursih & Crumb's elegant French pastries like tarts, eclairs, and macarons

French Elegance, London Fresh

Experience the delicate artistry and refined flavors of authentic French patisserie crafted daily in the heart of London.

Our patisserie collection combines classical French techniques with seasonal British ingredients, elevating every moment from ordinary to extraordinary.

Discover Our Exquisite Collection

Current Seasonal Selections

Delicate fruit tart with fresh British strawberries and rhubarb, perfect for spring
Spring Delights

Delicate fruit tarts featuring succulent British strawberries and tangy rhubarb, handcrafted to capture the essence of spring.

Light choux pastries and vibrant berry-based confections for summer
Summer's Bounty

Light-as-air choux pastries and vibrant berry-based confections, bursting with the fresh flavours of summer harvests.

Rich chocolate eclairs and spiced pear tarts for autumn
Autumnal Indulgence

Indulge in rich chocolate eclairs and warming spiced pear tarts, perfect companions for crisp autumn days.

Warming pastries with mulled wine flavors and citrus brightness for winter
Winter Comforts

Cozy up with warming pastries infused with mulled wine flavours and bright citrus notes, a true winter delight.

Our daily selection also features year-round classics such as our legendary croissants, pain au chocolat, and a dazzling array of macarons.

View Full Seasonal Menu

Our Celebrated Specialties

Perfectly glazed classic French eclair with whipped cream

Classic French Eclairs

Experience perfection with our Classic French Eclairs. Crafted with light, airy pâte à choux, filled generously with luscious Madagascar vanilla cream, and finished with a rich, glossy Belgian chocolate glaze. A timeless indulgence.

Discover Eclairs

Vibrant artisan fruit tart with various fresh seasonal fruits

Artisan Fruit Tarts

Our Artisan Fruit Tarts are a feast for the senses, featuring delicate, buttery shortcrust pastry, rich pastry cream, and artfully arranged seasonal fruits sourced from local markets. Each tart is a testament to fresh, vibrant flavour.

Explore Tarts

Assortment of colorful gourmet macarons with delicate shells

Delicate Macarons

Discover our exquisite Delicate Macarons, available in an ever-changing palette of rotating flavours. Each macaron boasts perfectly crisp shells, natural colourings, and premium fillings, offering a sublime melt-in-your-mouth experience.

View Macaron Flavours

Classical French Techniques, Modern Excellence

At Flourish & Crumb, every patisserie creation is a result of meticulous dedication to time-honoured French techniques, combined with a contemporary approach to flavour and presentation.

Chef piping choux pastry for eclairs or profiteroles
Pâte à Choux Mastery

The foundation of perfect profiteroles and eclairs begins with exceptional pâte à choux, crafted to achieve that signature light, airy interior.

Cross-section of perfectly laminated croissant dough
Laminated Dough Expertise

Our dedication to laminated dough results in croissants and pain au chocolat with hundreds of golden, flaky layers – a true marvel of baking.

Smooth, vanilla-bean flecked pastry cream being prepared
Pastry Cream Perfection

Velvety smooth pastry cream, enriched with fragrant vanilla beans and adapted with seasonal flavors, forming the luscious heart of many creations.

Elegant Gifts & Custom Arrangements

Elevate any occasion with Flourish & Crumb's exquisite patisserie. Perfect for personal indulgence, thoughtful gifts, or sophisticated entertaining.

Beautifully packaged pastry gift box with ribbon
Curated Gift Boxes

Our elegantly presented gift boxes, tied with silk ribbon, transform any selection of our patisserie into a truly memorable present.

Sophisticated corporate gift box of pastries with subtle branding
Corporate & Event Platters

Impress clients or delight guests with bespoke corporate gifting options or stunning celebration platters tailored for any event.

Custom pastry arrangement for a special occasion
Bespoke Creations

Collaborate with our patisserie chef to create custom arrangements perfectly suited to your preferences and dietary requirements.

Enquire About Custom Orders

Perfect Pairings & Serving Ideas

Enhance your patisserie experience with our expert recommendations. From the perfect coffee or tea to complement a delicate tart, to champagne suggestions for an elegant celebration, we guide you in creating unforgettable moments.

  • Coffee & Tea Pairing Guide
  • Wine & Champagne Recommendations
  • Seasonal Presentation Tips
  • Storage & Serving Essentials
View Pairing Guide
Elegant coffee cup next to a finely crafted pastry on a wooden table
Pairing our delicate pastries with the perfect beverage.