London's Premier Artisan Bakery in Piccadilly Circus

Rediscover the exquisite taste of authentic, handcrafted baked goods. Every creation from Flourish & Crumb is a testament to traditional techniques and premium ingredients, a welcome alternative to the mass-produced.

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Trusted by London's Finest

Claridge's Hotel Logo Harrods Logo The Savoy Logo Fortnum & Mason Logo

15+

Years Baking Excellence

5000+

Loaves Baked Daily

100,000+

Satisfied Customers

Proudly affiliated with the Artisan Bakers Association and Guild of Patissiers.

Artisan Excellence Across Every Category

Stacked artisan bread loaves

Artisan Breads

Hand-kneaded, slow-fermented sourdoughs and traditional European loaves, baked fresh daily with premium flours for unparalleled flavour and texture.

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Elaborate multi-tier wedding cake

Bespoke Cakes

From elegant wedding cakes to whimsical birthday creations, our designers bring your vision to life with exquisite detail and delectable flavours.

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Colorful French macarons and pastries

Exquisite Patisserie

Indulge in a symphony of flavours with our delicate French pastries, tarts, and viennoiseries, crafted with precision and passion.

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Elegant dessert table for a corporate event

Event Catering

Elevate your next event with our custom catering solutions, from lavish dessert buffets to gourmet sandwich platters and canapés.

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Barista pouring latte art into a coffee cup

Brew & Bites Café

Pair your favourite bake with our ethically sourced, artisanal coffee and teas, crafted by skilled baristas in our cozy Piccadilly café.

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Hands shaping bread dough in a baking class

Baking Masterclasses

Unleash your inner baker with our hands-on workshops, from sourdough fundamentals to advanced patisserie techniques, led by our master bakers.

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We also offer comprehensive special dietary accommodations, ensuring everyone can enjoy our delights.

Crafted for London's Diverse Celebrations

Beautifully decorated wedding cake at a London venue

Timeless Wedding Celebrations

Your special day deserves nothing less than perfection. From multi-tiered showstoppers to elegant dessert tables, our bespoke wedding cakes and catering packages are designed to enchant and delight every guest.

  • Customizable designs to match your theme
  • Consultations and tastings available
  • Seamless delivery and setup across London
Branded pastries and coffee setup for a corporate meeting

Impressive Corporate Events

Elevate your business gatherings with our sophisticated catering. From elegant breakfast pastries for morning meetings to branded gift boxes for client appreciation, we provide refined culinary solutions that leave a lasting impression.

  • Custom branding options for corporate gifts
  • Reliable delivery for meetings and conferences
  • Flexible packages for any corporate need
Customer selecting fresh bread at a bakery counter

Everyday Indulgence & Wholesale

Whether you're picking up a daily loaf for home or seeking wholesale artisan bread for your restaurant, Flourish & Crumb is your trusted source for consistent quality and taste that discerning Londoners expect.

  • Wide selection of daily fresh breads and pastries
  • Reliable wholesale supply for restaurants
  • Partnership opportunities for local businesses

Design Your Dream Cake

Your Masterpiece Awaits

Begin creating your perfect bespoke cake using our intuitive design tool. Select your size, layers, flavours, and decorations to see your vision come to life.


Estimated Price: £TBD

Inspiration Gallery: Our Previous Masterpieces

For complex designs or personalized consultations, please contact us directly.

Celebrations Made Memorable

Our Time-Honored Baking Process

1. Premium Sourcing

Finest flours from French mills, organic fruits, and artisan chocolates selected with care.

2. Slow Fermentation

Traditional slow-rise methods for sourdoughs, creating depth of flavor and superior texture.

3. Handcrafting

Each loaf and pastry meticulously hand-shaped and scored by our master bakers.

4. Stone-Hearth Baking

Baked in traditional stone ovens for a perfect, crisp crust and tender, airy crumb.

5. Fresh Delivery

Quality inspected and delivered fresh daily, ensuring peak flavour and aroma.

Master baker inspecting a freshly baked sourdough loaf
Our commitments ensure every bite is extraordinary.

Master Bakers & Artisan Creators

Portrait of a smiling head baker

Chef Antoine Dubois

Head Baker & Founder

Trained in French boulangeries, Antoine brings over two decades of expertise in traditional bread making, specializing in slow-fermented sourdoughs.

Antoine's passion for baking began in his grandmother's kitchen in rural France. He refined his craft in artisanal bakeries across Europe before opening Flourish & Crumb in London, driven by a desire to share authentic, quality bread.

Portrait of a creative cake designer

Eleanor Vance

Lead Cake Designer

Eleanor's artistic background and keen eye for detail create breathtaking bespoke cakes, turning every celebration into a visual and culinary delight.

A graduate of Central Saint Martins, Eleanor transitioned her skills from fine art to edible artistry. Her signature style blends modern aesthetics with classic elegance, earning her recognition in London's elite event circles.

Portrait of a skilled patisserie chef

Chef Chloe Delacroix

Head Patissier

With classical French training, Chloe masterfully crafts delicate pastries and innovative desserts, blending tradition with contemporary flair.

Chloe perfected her craft in Michelin-starred establishments in Paris before bringing her exquisite skills to London. Her dedication to perfection is evident in every éclair, tart, and macaron created at Flourish & Crumb.

Flourish & Crumb team smiling in their bakery

Our passionate team, united by a love for artisan baking, at our Piccadilly Circus establishment.

What London Says About Us

"The custom wedding cake from Flourish & Crumb was beyond our wildest dreams. Not only was it stunning, but every layer tasted incredible. The team made the whole process effortless."

— Charlotte Davies, Bride

"I rely on Flourish & Crumb for our daily fresh bread supply. The consistency and quality of their sourdough are unmatched in London. Our restaurant's patrons constantly compliment it."

— Chef Omar Khan, Executive Chef, The Gilded Spoon

"For our corporate catering, Flourish & Crumb always delivers exceptional pastries and canapés. Their punctuality and attention to detail make them our preferred supplier for all high-profile events."

— Sarah Jenkins, Head of Operations, City Financial Group

"As someone with severe allergies, finding a bakery that crafts delicious and safe options is rare. Flourish & Crumb's gluten-free patisserie allows me to enjoy treats again without worry. Truly life-changing!"

— David Chen, Customer with Dietary Needs

"I gifted my sister a baking class here, and she came home bubbling with excitement and a perfect baguette! Flourish & Crumb provides not just amazing products but also a wonderful, educational experience."

— Emily Roberts, Gift Giver

"The morning pastries are simply divine. I make it a point to stop at Flourish & Crumb every day before heading to the office. The almond croissants are my absolute favourite!"

— Mr. Arthur Knight, Daily Commuter

Everything You Need to Know

For bespoke celebration cakes, we recommend booking at least 2-3 weeks in advance. For wedding cakes, please allow 3-6 months, especially for peak season dates, to ensure we can accommodate your specific design and allocate dedicated consultation time. Last-minute requests are sometimes possible, but subject to availability.

Yes, we proudly offer a range of delicious gluten-free, vegan, and nut-free options for many of our products, including bespoke cakes and patisserie. We use dedicated equipment and processes to minimize cross-contamination, but please note our kitchen handles allergens. For serious allergies, please discuss your specific needs with our team during consultation.

We offer catering delivery services across Greater London, covering all EC, WC, W, SW, E, N, NW postcodes. For specific central London locations, we utilize professional food courier services to ensure your order arrives fresh and on time. Delivery fees may apply depending on distance and order size. Please contact us for a personalized quote.

While our primary baking facility is not open for public tours due to health and safety regulations, we do offer regular baking masterclasses at our Piccadilly Circus location where you can get hands-on experience and see some of our techniques firsthand. Our retail shop also provides a glimpse into our daily production.

Our bread stands apart due to our commitment to traditional artisan methods. We use slow fermentation, extend natural rising times, and bake in stone-hearth ovens, resulting in superior flavour, crust, and crumb. We use only premium, often organic, flours and no artificial additives, unlike mass-produced supermarket breads. This dedication yields a more digestible, flavourful, and authentic loaf.

Yes, we welcome corporate clients and offer customized accounts for regular orders of bread, pastries, and catering services. This often includes preferential pricing, consolidated billing, and dedicated account management. Please contact our corporate sales team at [email protected] to discuss your business needs.

You can view our current baking class schedule and book your spot directly through our website's Baking Masterclasses section. Spaces are limited to ensure personalized instruction, so we recommend booking early. Gift vouchers for classes are also available.

We offer personalized wedding cake tasting boxes for a nominal fee, which is then credited towards your final cake order. These boxes include generous portions of our most popular cake and filling combinations. Tasting appointments with our senior cake designer can be scheduled to discuss your vision and choices in detail. Contact us to arrange your tasting.

Baking Knowledge & Inspiration

Open cookbook with fresh ingredients

Seasonal Baking Guide

Download our free guide featuring exclusive recipes, seasonal ingredients, and baking tips from our master bakers.

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Hands demonstrating bread shaping technique

Masterclass Video Tutorials

Watch our expert bakers demonstrate key techniques, from perfect pastry folds to intricate cake decorating.

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A person writing in a notebook next to a fresh loaf of bread

The Baker's Journal Blog

Explore articles on ingredient sourcing, bread science, cake design trends, and behind-the-scenes insights from our bakery.

Read Our Blog

Ready to Experience Artisan Excellence?

Discover the difference that passion, tradition, and premium ingredients make. Whether for a daily treat or a grand celebration, Flourish & Crumb is dedicated to crafting extraordinary moments.

Visit Our London Bakery

Immerse yourself in the aroma of fresh bakes at our Piccadilly Circus location.

315 Piccadilly Circus, Suite 6A

London, W1J 9HP, UK

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Order Your Delights Online

Conveniently order for pickup or inquire about local London delivery for catering.

Limited daily production ensures ultimate freshness.

Act quickly to secure your favourites!

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Connect With Our Team

Have a question or need a bespoke consultation? We're here to help.

Phone: +44 20 7946 0888

Email: [email protected]

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